The New Highlife Logo
The triangle in the center represents exactly that, a burning soul centered with the Universe. The juxtaposition of Unity and Uniqueness/Individuality. An immediate recognition of meaning can only come from within the soul of its viewer. That’s one of the most beautiful things about it. The symbol does not tell you what it means, it grasps the EYE AND MIND and asks only what it means to its viewer. With prior knowledge of the Highlife Movement or not, this symbol speaks fiercely but at the same time elegantly. It carries energy, growth, and expression. Also, the triangle in the center is a prism reflecting streaks and rays of light in all directions, represented by the growing bursts of tentacle like arms and flames. The arms also represent FIRE, WATER, AND SPIRIT. I feel like spiritually we have a connection to triangles and I wanted to stray away from the everyday circular type emblem that so many companies offer as their logos. The triangle rests softly in the center of a vibrant flower as life grows ever beautifully around it. Or from another point of view, the triangle is diving into this colorful display of love and light. Expression is key. The old logo has already been outgrown and holds a previously established symbol (peace sign) within itself. This design is unique and timeless in my personal opinion. The symbol is powerful enough to stand on its own and will surely be remembered. I just feel like at a glance, it is absolutely beautiful and speaks to me within. Every time I see it I grow a new appreciation for its expression and representation.
So, how do you like it?
